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# Create a lead

> Create a lead in Customers & Leads. Input schema, a tools/call example and an example result.

Source: https://cotlet.dev/docs/mcp/method-crm/create_lead

Docs sections: [Get started](https://cotlet.dev/docs.md) · [REST API](https://cotlet.dev/docs/api.md) · [MCP](https://cotlet.dev/docs/mcp.md) · [SDKs & CLI](https://cotlet.dev/docs/sdks.md) · [Integrations](https://cotlet.dev/docs/integrations.md)

Create a lead in Customers & Leads.

Method CRM MCP tools: https://cotlet.dev/docs/mcp/method-crm.md

MCP tool: `method_crm_write → create_lead`

Access: write.

Returns the new contact ID. A lead is not synced to QuickBooks until it becomes a customer, and the call sends nothing to anyone, so it does not wait for your OK. A wrong lead is removed by hand in Method.

## Parameters

| Name | Type | Required | Description |
|---|---|---|---|
| `name` | string | yes | Name in QuickBooks, the name the customer gets after conversion. |
| `email` | string | no | Contact email. |
| `phone` | string | no | Contact phone. |
| `assigned_to` | string | no | Method user responsible for the lead. |
| `source` | string | no | A lead source from your account. |

## tools/call

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "method_crm_write",
    "arguments": {
      "operation": "create_lead",
      "arguments": {
        "name": "Jane Doe"
      }
    }
  }
}
```

## Example response

```json
{
  "content": [
    {
      "type": "text",
      "text": "{ ... same JSON as structuredContent ... }"
    }
  ],
  "structuredContent": {
    "contact_id": "C-2090",
    "name": "Lopez Fencing",
    "type": "lead",
    "synced_to_quickbooks": false
  },
  "isError": false
}
```

Previous: [List activities](https://cotlet.dev/docs/mcp/method-crm/list_activities.md)
Next: [Convert a lead to a customer](https://cotlet.dev/docs/mcp/method-crm/convert_lead_to_customer.md)

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