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# Create an email campaign draft

> Create an email campaign draft from a template, with subject and recipients. Input schema, a tools/call example and an example result.

Source: https://cotlet.dev/docs/mcp/privy/create_email_campaign

Docs sections: [Get started](https://cotlet.dev/docs.md) · [REST API](https://cotlet.dev/docs/api.md) · [MCP](https://cotlet.dev/docs/mcp.md) · [SDKs & CLI](https://cotlet.dev/docs/sdks.md) · [Integrations](https://cotlet.dev/docs/integrations.md)

Create an email campaign draft from a template, with subject and recipients.

Privy MCP tools: https://cotlet.dev/docs/mcp/privy.md

MCP tool: `privy_write → create_email_campaign`

Access: write.

Does what Campaigns > Send email does up to the Review step. The design is the template as saved, so a Saved Template you update each week carries the content. From name, From Email and Reply To use your Settings defaults. The draft sends nothing, reaches no one and can be deleted from the Campaigns menu, so it does not wait for your OK.

## Parameters

| Name | Type | Required | Description |
|---|---|---|---|
| `name` | string | yes | Campaign name |
| `template` | string | yes | Name of a Privy Template or Saved Template as shown in the template picker |
| `subject_line` | string | yes | Subject line |
| `preview_text` | string | no | Preview text |
| `segment_ids` | array | yes | Segments to send to (ids from list_segments) |
| `exclude_segment_ids` | array | no | Segments to leave out |

## tools/call

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "privy_write",
    "arguments": {
      "operation": "create_email_campaign",
      "arguments": {
        "name": "Weekly picks, 27 Oct",
        "template": "Weekly picks",
        "subject_line": "Five picks for your weekend",
        "preview_text": "New arrivals and one restock",
        "segment_ids": [
          "seg_2b11"
        ]
      }
    }
  }
}
```

## Example response

```json
{
  "content": [
    {
      "type": "text",
      "text": "{ ... same JSON as structuredContent ... }"
    }
  ],
  "structuredContent": {
    "campaign_id": "cmp_6c15",
    "title": "Weekly picks, 27 Oct",
    "status": "draft",
    "template": "Weekly picks",
    "subject_line": "Five picks for your weekend",
    "audience": {
      "included_segments": [
        "Engaged Contacts"
      ],
      "excluded_segments": []
    }
  },
  "isError": false
}
```

Previous: [Duplicate a campaign](https://cotlet.dev/docs/mcp/privy/duplicate_campaign.md)
Next: [Send or schedule an email campaign](https://cotlet.dev/docs/mcp/privy/send_email_campaign.md)

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