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# Get ad history

> Google ad copy a domain or keyword has used over time. Input schema, a tools/call example and an example result.

Source: https://cotlet.dev/docs/mcp/spyfu/get_ad_history

Docs sections: [Get started](https://cotlet.dev/docs.md) · [REST API](https://cotlet.dev/docs/api.md) · [MCP](https://cotlet.dev/docs/mcp.md) · [SDKs & CLI](https://cotlet.dev/docs/sdks.md) · [Integrations](https://cotlet.dev/docs/integrations.md)

Google ad copy a domain or keyword has used over time.

SpyFu MCP tools: https://cotlet.dev/docs/mcp/spyfu.md

MCP tool: `spyfu_read → get_ad_history`

Access: read.

Returns the ad variations SpyFu recorded, as shown on its Ad History pages. Give a domain to see how one advertiser changed its ads, or a keyword to see which advertisers ran ads for it. Each row has the month, headline lines and description.

## Parameters

| Name | Type | Required | Description |
|---|---|---|---|
| `domain` | string | no | Domain without https://. Give this or keyword. |
| `keyword` | string | no | Keyword to look up. Give this or domain. |

## tools/call

```json
{
  "jsonrpc": "2.0",
  "id": 1,
  "method": "tools/call",
  "params": {
    "name": "spyfu_read",
    "arguments": {
      "operation": "get_ad_history",
      "arguments": {}
    }
  }
}
```

## Example response

```json
{
  "content": [
    {
      "type": "text",
      "text": "{ ... same JSON as structuredContent ... }"
    }
  ],
  "structuredContent": {
    "domain": "trailrunner-gear.com",
    "ads": [
      {
        "month": "2026-09",
        "keyword": "trail running shoes",
        "headline": "Trail Running Shoes | Free Returns",
        "description": "Grip for mud and rock. Shop new arrivals."
      },
      {
        "month": "2026-06",
        "keyword": "trail running shoes",
        "headline": "Trail Shoes Built for Mud",
        "description": "Free shipping over a set amount. Shop now."
      }
    ]
  },
  "isError": false
}
```

Previous: [Compare competitor keywords](https://cotlet.dev/docs/mcp/spyfu/compare_competitor_keywords.md)
Next: [List backlink prospects](https://cotlet.dev/docs/mcp/spyfu/list_backlinks.md)

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