Reply to unanswered Thryv reviews with an AI agent

1. Open Reputation > Reviews in Thryv Business Center. The review list is filtered by default to reviews that still need a response; click All to see the rest.
2. Click Respond under a review and type a reply, or click the magic wand icon so ThryvAI suggests three responses. Clicking the wand again gives three new ones.
3. Pick a ThryvAI suggestion, edit it so it fits the real job, then click Reply to publish it on the site where the review was posted.
4. For Yelp and TripAdvisor reviews, click Reply on Yelp/TripAdvisor and answer on that site, signed in with your own credentials.
5. Repeat for every review. ThryvAI writes from the wording of the review, so the service the client had and the fix you made only get in if you type them.

Reply to every Thryv review from the last 7 days that still needs a response. Thank the happy ones by what they mention, apologize on the low ones and give our phone number, and hold anything about refunds for me.

1. 01

   Collect only what needs an answer

   The agent asks list_reviews for reviews without a reply since the start of the period, usually the last 7 days. A review from Yelp or TripAdvisor goes on a separate list for you, because Thryv cannot post to those two sites from the dashboard.

2. 02

   Match the reviewer to a client card

   For each review the agent searches list_clients by the reviewer's name. With exactly one match, the reply can mention the service on that card. With two matches or none, the reply stays general and never guesses which job it was.

3. 03

   Write by rating, not by template

   Four and five stars get a short thank-you that repeats one concrete thing the reviewer praised. One to three stars get an apology, one sentence on the complaint and an invitation to call your business number, with no discount or refund promise unless your prompt allows one.

4. 04

   Hold the sensitive ones

   A review that mentions a refund, damage, an injury, a lawyer or a staff member by name is drafted but not posted. The agent stops there, so you decide what a public answer should say.

5. 05

   Post after your OK, never twice

   Each reply_to_review call waits for your approval with the review and the draft side by side. Just before posting, the agent reads the list again and skips any review that got an answer in Thryv in the meantime.

7 reviews without a reply, 5 to 11 Oct
Posted after your OK: 5 (Google 3, Facebook 1, Thryv portal 1)
Dana K., 5 stars, Google: thanked for the fall lawn treatment, matched to her client card
Marco P., 2 stars, Facebook: apologized for the late arrival on 7 Oct, asked him to call (555) 010-0100
Held for you: Lisa R., 1 star, asks for a refund on the edging job
Answer on Yelp yourself: Tom W., 4 stars

• Thryv posts replies from the dashboard only to Google, Facebook and Thryv client portal reviews; Yelp and TripAdvisor reviews show a Reply on Yelp/TripAdvisor link instead.
• Answering Yelp reviews through Thryv requires being a direct paid Yelp advertiser, and Yelp and TripAdvisor reviews never appear in the Thryv Needs Response filter, only under All.
• A Thryv review left in the client portal waits in a 7-day quarantine before it shows on the portal, unless you publish it sooner, and it can also be answered privately from the Thryv inbox.
• A reply already posted from the Thryv Reputation dashboard can be changed later: open the review, edit the text and click Reply again.
• Flag Review in the Thryv three-dot menu only reports a review to the site it came from, and that site decides whether it comes down.

reply_to_review asks for your OK by default. To run it weekly without you, switch confirmation off for that tool in your dashboard.

Sources: Thryv Help: Review Management · Thryv Help: Manage and Respond to Online Reviews in Thryv Business Center · Thryv Help: Respond to Online Reviews Using AI

curl https://cotlet.dev/api/v1/thryv/reply_to_review \
  -H "Authorization: Bearer $COTLET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"review_id":"rv_3b90c1","text":"Thank you, Dana! Glad the lawn came back green after the fall treatment. See you in the spring."}'

{
  "review_id": "rv_3b90c1",
  "status": "published"
}

MCP: add https://cotlet.dev/mcp/v1 with the same key; the tool is thryv_reply_to_review. Example data.

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