Weekly BrightLocal rank drop report for every location

1. The account owner opens Local SEO Tools > Rank Tracker and sees the overview of all Local Rank Tracker reports.
2. For each location, they open the report and read the Average Google Position chart, which shows the change against the previous report run.
3. They scroll to Keyword and Positional Movement to see how many keywords went up and down, and to the Positions table for the keywords that moved.
4. They repeat this for every location and copy the findings into a client email or a sheet.
5. Reports run on a weekly or monthly schedule set under General Settings, so a location on a monthly schedule only changes once a month and is easy to read as stale.

Every Monday, check all Local Rank Tracker reports for locations whose average Google position got worse since the last run, and list the keywords that dropped the most.

1. 01

   List the reports

   list_rank_tracker_reports returns every report with its location, run date and average Google position. The agent skips reports whose latest run is older than the schedule says, and names them in the result, so a stale report is not read as a flat one.

2. 02

   Compare to the previous run

   For each report the agent calls get_rank_tracker_report, which returns the current and the previous average position and the keyword table. A location counts as slipped when its average position number went up, because a higher number is a worse position.

3. 03

   Tell keyword from positional movement

   The agent reads Keyword Change and Positional Change separately. Keyword Change counts keywords that moved up against keywords that moved down; Positional Change adds up the places gained and lost. One keyword falling five places can hide behind a flat Keyword Change.

4. 04

   Rank the worst keywords

   Within each slipped location the agent sorts keywords by places lost and keeps the top three, with old and new position.

5. 05

   Report, change nothing

   Both tools only read. The agent returns one list ordered by places lost and leaves keywords and schedules alone.

Locations with a worse average Google position than last run: 3 of 40
Harbor Dental, Austin: 5.25 to 6.5
- emergency dentist austin: 4 to 9 (lost 5 places)
- dentist austin: 2 to 3 (lost 1 place)
Skipped, last run older than schedule: 1 (Summit Ortho)

curl https://cotlet.dev/api/v1/brightlocal/reports/lrt_4821/rank-tracker-report \
  -H "Authorization: Bearer $COTLET_API_KEY"

{
  "report_id": "lrt_4821",
  "location": "Harbor Dental, Austin",
  "run_date": "2026-10-19",
  "previous_run_date": "2026-10-12",
  "average_google_position": 6.5,
  "previous_average_google_position": 5.25,
  "keyword_change": -1,
  "positional_change": -5,
  "keywords": [
    {
      "keyword": "dentist austin",
      "position": 3,
      "previous_position": 2
    },
    {
      "keyword": "emergency dentist austin",
      "position": 9,
      "previous_position": 4
    },
    {
      "keyword": "teeth whitening austin",
      "position": 7,
      "previous_position": 8
    },
    {
      "keyword": "dental implants near me",
      "position": 7,
      "previous_position": 7
    }
  ]
}

MCP: add https://cotlet.dev/mcp/v1 with the same key; the call is brightlocal_read → get_rank_tracker_report. Example data.

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