Create SMS campaign

Send or schedule an SMS campaign to one contact list, with an opt-out.

POST https://cotlet.dev/api/v1/clicksend/lists/{list_id}/sms-campaigns

write Confirm

Creates a campaign as SMS campaigns > Add new campaign does, for one list of up to 20,000 recipients. It goes out now or at send_at, and everyone on the list at send time gets it, also contacts added after you scheduled it. opt_out adds Reply STOP or an unsubscribe link; a shared or dedicated number takes either, an own number only unsubscribe_link, an alpha tag only unsubscribe_link (or your dedicated number in the text). The confirmation shows the date and cost, as the dashboard does. By default you confirm each call; you can switch that off for this tool.

Parameters

Parameters: create_sms_campaign
NameTypeDescription
name string required string Campaign nickname, only for you.
list_id integer required integer Contact list ID from list_contact_lists.
from string required string Sender as the From field shows it: a dedicated number, an own number you verified, an alpha tag (up to 11 characters, no spaces), a shared number or Smart Senders.
message string required string Text of the message. Placeholders such as [First Name] and shortened links work.
opt_out enum enum reply_stop, unsubscribe_link or none. Marketing messages need one that fits the sender.
send_at string string Send time, YYYY-MM-DD HH:MM, in the timezone set in your ClickSend Dashboard. Up to 4 months ahead. Leave out to send now.

Request

cURL
curl -X POST https://cotlet.dev/api/v1/clicksend/lists/128734/sms-campaigns \
  -H "Authorization: Bearer $COTLET_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"name":"Black Friday teaser","from":"+15550100188","message":"Hi [First Name], Black Friday starts Nov 27. Subscribers shop first: shop.example.com/bf","opt_out":"reply_stop","send_at":"2026-10-26 09:00"}'
Python
result = client.call("clicksend", "create_sms_campaign", {"name":"Black Friday teaser","list_id":128734,"from":"+15550100188","message":"Hi [First Name], Black Friday starts Nov 27. Subscribers shop first: shop.example.com/bf","opt_out":"reply_stop","send_at":"2026-10-26 09:00"})
Node.js
const result = await cotlet.call('clicksend', 'create_sms_campaign', {"name":"Black Friday teaser","list_id":128734,"from":"+15550100188","message":"Hi [First Name], Black Friday starts Nov 27. Subscribers shop first: shop.example.com/bf","opt_out":"reply_stop","send_at":"2026-10-26 09:00"});
CLI
cotlet call clicksend create_sms_campaign --data '{"name":"Black Friday teaser","list_id":128734,"from":"+15550100188","message":"Hi [First Name], Black Friday starts Nov 27. Subscribers shop first: shop.example.com/bf","opt_out":"reply_stop","send_at":"2026-10-26 09:00"}'

Example response

JSON

{
  "campaign_id": 48213,
  "name": "Black Friday teaser",
  "status": "scheduled",
  "list": "Newsletter subscribers",
  "recipients": 1840,
  "from": "+15550100188",
  "send_at": "2026-10-26 09:00",
  "message_parts": 1,
  "cost": "73.60"
}

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