Respond to a review
Post a reply to a Google or Facebook review, as the Respond button does.
MCP tool brightlocal_write → respond_to_review
write Confirm
Posts the reply under the connected Google Business Profile or Facebook page. It works only for reviews with can_respond true and the status Unread or Action Required. A longer reply is rejected before it is sent, and a review from another site fails with the link to its listing. The reply is public. By default you confirm each call; you can switch that off for this tool.
Parameters
| Name | Type | Description |
|---|---|---|
| review_id string required | string | Review ID from list_reviews. |
| body string required | string | Reply text, up to 350 characters. |
tools/call
{
"jsonrpc": "2.0",
"id": 1,
"method": "tools/call",
"params": {
"name": "brightlocal_write",
"arguments": {
"operation": "respond_to_review",
"arguments": {
"review_id": "rv_91c2",
"body": "Thank you, Dana! Dr. Lee and the team are glad the whitening visit went well. See you at your next checkup."
}
}
}
}Example response
{
"content": [
{
"type": "text",
"text": "{ ... same JSON as structuredContent ... }"
}
],
"structuredContent": {
"review_id": "rv_91c2",
"source": "Google",
"reply_length": 107,
"sent_at": "2026-10-22T09:02:00Z"
},
"isError": false
}